As part of our graduating module, we have been asked to produce some “introductory media”, which is basically promotional material. These include things like business cards, zines, postcards and whatever you can think of. There are many creative ways to produce work that can be used to self promote, and can include anything from posters and paper-craft figures to fortune cookies and personalized sweets.
For this module we were asked to produce five promotional materials of sorts, an illustrated CV and a portfolio. I have a digital portfolio/CV that I created on a website called carbonmade.com, which you can view here. But I have also put this link in my about section of this blog. It was also suggested to us to produce a printed portfolio and CV as well, so I created a printed portfolio that was a little different. I decided to produce a small zine portfolio with my contact details on so I could hand out a preview of my work with all my contact details on it to people. I thought this was a good idea because in this day and age people aren’t as likely to carry around a portfolio folder with them, and personally I’m not a fan of putting my work in ugly plastic sleeves. Something such as a small zine I could easily keep a few on me for the right occasion, and I don’t always have to rely on technology to be able to present some of my work to people. Also something this simple and cheap to produce means I wont have to spend too much money reproducing them when I want to update my work.
Producing a high quality business card was a high priority for me. Over the years I myself have collected a bunch of different business cards which has been a great source of inspiration. I particularly love the thick layered card ones that has a layer of colored card wedged in the middle, but unfortunately I have a pretty tight budget so wont be able to produce something so fancy, but I will definitely keep that in mind down the line.
What I particularly liked from the cards that I have seen is the combination of using hand drawn typography and simple type. Personally I’m not a fan of using digital text with my work, but I’m also not particularly great at typography, so it took a bit of practice to get something that I liked the look of.
My first try of making some simple business cards were these:
I wanted to keep things simple and sort of elegant, and I used some ink textures from my sketchbook, where I was experimenting with India ink and a dry brush. I prefer to use a warm off-white colored paper when I produce prints, so I used that same idea for the card. I’m happy with how these look, but I was unsure if they reflected my current work well, so I made a new design that was more colorful and incorporated my use of lino-cut and digital color that I have recently been really getting into.
I thought it would be fun to have some stickers, (because honestly who docent love stickers), so I created three stickers to match this card. I took small parts of the larger illustration to make them, and used the same colors to match. (These images are square now, but the final stickers will be circles.)
I do have another version of the fire, but overall I think I prefer the one with the darker background. However I do love the simplicity of it. Here it is if you were wondering what it looked like:
Please check out my portfolio website at nimillustration.carbonmade.com!